High Rent Forces 1 in 8 Millennials Back Home

Research reveals how verified property managers can address today's housing affordability crisis

A recent survey of 1,200 millennials (ages 26-41) shows housing affordability has reached a critical point, with 1 in 8 millennials moving back home in 2022 alone. This trend creates both challenges and opportunities for property managers who can deliver results in today's complex rental market.

Key Research Findings:

  • 25% of millennials currently live with their parents
  • 91% would move out if they made more money
  • 44% can only afford mortgage rates of 3.5% or less
  • 15% of millennial renters spend over 50% of net income on rent

The housing market increasingly demands skilled property management. While 95% of millennial renters aspire to homeownership, economic realities have forced many to make difficult choices. To afford today's high rents, many are taking on extra gig work (49%), sleeping on couches (16%), or living with excessive roommates (12%).

As these challenges persist, property managers with verified performance metrics have become increasingly valuable to property owners looking to optimize returns while maintaining occupancy.

The Verified Property Manager Advantage

In this challenging rental market, property owners need property managers who can demonstrate:

  • Data-backed success in maximizing rental income while maintaining occupancy
  • Proven strategies for addressing today's cost-conscious renter needs
  • Verified performance metrics, not just marketing promises
  • Transparent reporting and reliable returns despite economic uncertainty

Research Methodology: Survey conducted by Pollfish in December 2022, sampling 1,200 U.S. millennials aged 26-41 using Random Device Engagement (RDE).

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