Property Management Blog

The VPI: Property Management’s Vendor Scoring System Explained

The methodology behind the rankings.

The Vendor Performance Index (VPI) is a proprietary scoring system for evaluating property management software and service vendors, utilizing a weighted index of six survey variables. It addresses bias through a dual-weighting system for reviews, ensures recency with a freshness decay model, and applies Bayesian smoothing to maintain statistical fairness. Additionally, it tracks vendor momentum to identify trends in user sentiment, aiming for transparency in rankings without the influence of biased reviews.

Partnering with Property Management University to Create Asset Managers Out Of Property Managers

Why we teamed up with Jason Wolf and PM University to build the first verified education credential in residential property management — and what it means for the industry.

A partnership between Property Management University and PropertyManagement.com has led to the creation of the Asset Manager Certification, aimed at enhancing the credibility of property managers by equipping them with strategic skills. The certification includes four on-demand courses focused on aligning owner and operator perspectives, effective metrics, essential financial concepts, and the impact of everyday decisions on asset value. This initiative addresses the industry's credibility issues and aims to differentiate capable property managers from those who merely handle day-to-day operations, ultimately enhancing owner investment protection and growth.

How to Set Up Google Calendar Appointment Scheduling for Property Management

Make it easy for property owners to book sales calls with your team using Google Workspace's free appointment scheduling feature

Google Calendar's appointment scheduling feature allows property managers to streamline booking sales calls and consultations. It integrates easily with Google Workspace, eliminating the need for additional tools like Calendly for most needs. Key steps include creating a booking page, customizing appointment details, and sharing the link. Best practices suggest blocking time for admin tasks and tracking booking types that convert to contracts. This tool enhances efficiency and can lead to increased property management opportunities without requiring extra subscriptions.

Why We're Launching the TrueMatch™ Accountability Committee

How independent oversight keeps property management rankings fair, transparent, and accountable

The TrueMatch™ Accountability Committee is being launched to ensure transparency and fairness in property management rankings. This committee will consist of operators, investors, and advocates who will review scoring methodologies, provide feedback, and hold the system accountable. Nominations for committee members are open until February 15, 2026, aiming to create a transparent scoring system that rewards property management companies for their performance and operational excellence.

Email Templates for Owner Survey Responses

Ready-to-Use Email Templates and Scripts to Boost Survey Response Rates

This guide offers ready-to-use email templates for property managers to enhance owner survey response rates. It includes templates for invitations, reminders, and follow-ups, along with subject lines designed to increase open rates. Strategies for team engagement, incentive messaging, and tips for capturing feedback during key transition points are also provided, emphasizing the importance of owner feedback for service improvement.

Why Transparent Pricing Is Your Property Management Company's Secret Weapon

Transparent pricing is crucial for property management companies to attract qualified leads, as 80% of property owners research fees online before contacting. Hiding prices can deter potential clients and attract price-sensitive inquiries. By clearly displaying management, leasing, and renewal fees, companies can filter for high-intent prospects and improve their visibility and trustworthiness. Implementing a transparent pricing page can significantly enhance lead quality and conversion rates, positioning companies as confident market leaders.

How To Create A Google Review Link For Your Property Management Business

Creating a direct Google review link simplifies the process for clients to leave reviews, significantly increasing the likelihood of receiving feedback. The process involves finding your unique Place ID and constructing a URL. Best practices for encouraging reviews include timing requests appropriately, personalizing messages, maintaining consistency, responding to all reviews, and training your team. Avoid incentivizing reviews to comply with Google's policies.

Roll Out Your TrueMatch™ Profile With Your Team

Turn Your PropertyManagement.com Profile Into a High-Conversion Sales Asset

This guide outlines a step-by-step process for deploying the TrueMatch™ profile within a sales team, emphasizing the importance of integrating the profile into various communication channels and training. Key actions include updating email signatures, incorporating profile links in proposals, and using social proof in marketing. Ongoing measurement of conversion rates and sales cycle changes is essential for optimization. The document also highlights best practices for training team members to effectively utilize the profile in sales conversations, aiming to enhance credibility and close rates.

How to Use Your TrueMatch™ Profile To Close More Deals

Turn Your PropertyManagement.com Profile Into a High-Conversion Sales Asset

Utilize your TrueMatch™ profile as a sales asset to enhance trust and reduce objections in property management deals. Third-party validation significantly boosts conversion rates by providing credible social proof, which is more effective than generic reviews. Key strategies include integrating the profile into sales processes, using verified signals during conversations, and placing trust elements in emails and proposals to accelerate decision-making and close rates by 10-20%.

A BDM’s Sales Copy Guide For Your TrueMatch™ Profile

Ready-to-Use Email Templates, Talk Tracks, and Deck Content for BDMs and AEs

This guide offers ready-to-use email templates, call scripts, and proposal content for property management BDMs, emphasizing the importance of third-party validation. It includes templates for various stages of communication, strategies for integrating the TrueMatch™ profile into sales processes, and recommendations for customizing materials to enhance credibility and close more deals.

🏆 TrueMatch™ Reveal: Ascend Real Estate Leads Bakersfield Property Management

How Ascend Real Estate & Property Management Is Quietly Dominating Bakersfield, CA Property Management

Ascend Real Estate & Property Management excels in Bakersfield, managing over 1,700 properties with a TrueMatch™ Score of 92.39%. They offer comprehensive services including tenant placement, maintenance, and real estate sales, emphasizing transparency and responsiveness. With a strong reputation backed by 1,200+ Google reviews, Ascend combines regional expertise with a commitment to maximizing owner returns and minimizing vacancy rates, making them a top choice for property management in the area.

🏆TrueMatch™ Reveal: Why Landmark Property Management Is a Top Choice for Chicago Property Owners

How Landmark Property Management Is Raising the Bar in Chicago

Landmark Property Management excels in Chicago's competitive property market with a TrueMatch™ Score of 91.89%. With over 11 years of experience, they manage 515 properties and offer services like marketing, tenant screening, and financial reporting. Their strong reputation is reflected in a 4.8-star rating, emphasizing transparency, accessibility, and educational resources for property owners. Landmark combines data-driven pricing with a human touch, ensuring effective communication and trust, making them a top choice for property management in the area.